The watchmakers turning your dreams and stories into custom timepieces
Michael Young belongs to a unique group of contained craftsmen who have been making waves in the world of horology. Nicknamed the bracelet sorcerer, Immature has been repairing and restoring vintage watches for many years.
His love affair with watches began at age 12, when he was shown the inner workings of a Rolex watch. "It was a little moving affair. I like things that moved and I was immediately hooked." He started "looking at watches and stuff" but it was the Rolex watch his dad gave him at 15 that inspired him to explore further – not just repairing other people's timepieces, but customising and designing his own as well.
Unlike cars, which allows owners to customise its interiors, its parts and its colours, a watch doesn't, says Young. That led him to the idea of "revolutionising the industry". In 2016, through Kickstarter, he received HK$2 million (S$345,318) and together with his partners started Undone, an e-site where watch lovers could custom-make watches. Since then, the visitor has become a byword in the world of horology, and it has also launched collaborative collections with other major players in the sentry industry.
When he started the concern, it was with the thought to offer customers something that's different from what others were offering, something that near people would non call back of, something that's treasured. Young, an engineer by grooming, believes that luxury to a person is what he treasures – something that's well-made, where "he really puts in his own idea of how this is gonna be made", like an heirloom that was designed past i'southward grandfather.
Besides customising to the minutest of details, Undone too 'vertically integrated' everything, says Barry Cheung, the visitor's vice-president of marketing. That included sourcing for their own watch part, cases as well every bit production evolution, which underscore their demands for quality build and pattern in their productions.
Said Young: "I've been always dealing with very loftier-end watches, [then] I put that standard into my watches too." Cheung likewise shares Young'south vision of using new materials, forms and technology to improve their timepieces. Simply more than that, they want their watches to be works of fine art that would be appreciated.
James Wong, vice-president of PR and Business Development, echoes their ethos. "People know almost the scarcity, the passion nigh the user or the product. A watch from Undone that y'all can customise for yourself is a meaningful piece of scout that you want to wear every day".
For Immature, Undone is about "people'south stories, dream, it'southward a drove of them". Even more, the creative side of him recognises that designing something from scratch, doing a project from scratch, and the adrenaline that kicks in, information technology's something that's "actually 'wow'!"
Adapted from the series Remarkable Living. Watch total episodes on Aqueduct NewsAsia, every Sun at 7pm.
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Source: https://cnalifestyle.channelnewsasia.com/remarkableliving/bespoke-mechanical-watches-undone-hong-kong-238996
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